Public and media relations
There will be times when you
need to communicate your aims to those outside Westminster – or when you need to
convince decision-makers of the wider impact of political decisions.
Clear, jargon-free communication is vital to establishing campaign credibility.
This is the case whether we need to build public awareness before mobilising
it; update trade association members on parliamentary activity; or help shape
public perceptions to encourage a change in government opinion.
We advise our clients on when it is appropriate to use public relations as a
lobbying tool. There will always be a clear strategic need. Some public affairs
campaigns never need PR. For others – when well devised, targeted and timed – it
is a vital aspect.
In using PR for your political campaign, we will:
- Develop specific objectives
- Manage information strategically
- Use only the most appropriate media – we’ll start by looking at who you need to communicate with and go from there
- Approach the media in a controlled way – at the right moment and with a clear story to tell
- Be responsive to changing attitudes and work with you to address or reinforce them
© 2010 Ranelagh International